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Have you ever wondered exactly what makes for great sales letters that can just really suck you in and get you so involved that you respond almost automatically? writing great sales letters is not really a science, but more an art, although there are some hard and fast principles that can pretty much guarantee results. For the best part, high impact sales letters are sales letters that really touch people on many levels and it serves to motivate people more than anything else.

These days you see thousands of sales letters all over the internet and sadly most of them are pretty lame to say the least. Somewhere down the line the majority of internet marketers caught on to the idea of using over hyped language – thinking that by stringing certain ‘impact words’ together will appeal to their readers. It’s true that some of these sales letters do get a response, but a 1% conversion rate on a sales letter is hardly worth the effort.

With a high impact sales letter you can greatly reduce the amount of work involved with earning money online. By simply improving your conversion rate of your sales letter from 1% to 5% you quite literally have to only get a fifth of the amount of traffic to make exactly the same amount of money. So many marketers just waste good traffic on poor sales letters. Remember that your sales letter is your ‘salesman’ that does the work for you.

So, how do you write high impact sales letters? Here are three of the most important ideas behind writing sales letters that really appeal to your ideal customer.

1. Don’t Try To Sell – Help Your Visitors.
To learn how to write high impact sales letters it is more about ‘unlearning’ what you think you know, than it is to learn what to actually do. Inexperienced writers ‘think’ they know how to sell people and they tend to use over hyped language that repels more than it attracts. Most often, if you try to sell you won’t. Shift your attention instead on helping your visitors to make the right decision. You job is to make sure that the people who can really benefit from your products do buy it – not because you can make money from it, but because your product really is the one that they have to have to fulfill their needs and desires. The difference is very subtle, but very important and helping someone is a completely different mindset to selling someone. People DO NOT want to be sold. Most people find it insulting.

2. The Power Of Storytelling
Throughout history, story telling has been one of the most effective ways of influencing people. With stories we can associate and communicate much more effectively than with facts. Most religious scriptures are filled with stories and parables that explain complicated ideas with stories – causing people to relate and associate. When it comes to copy writing and writing high impact sales letters, story telling is an incredibly important aspect. Stories get your readers involved and gets them interested and makes reading the whole sales letter effortlessly from start to finish. The most successful sales letter of all time was written by Robert Collier and is in the form of a story that is so compelling that you cannot help but to read the whole thing.

3. Focus On Emotions
Everything that we do as human beings are driven by our emotions. Although we claim to reason with logic, eventually we make decisions with our emotions. On a very fundamental level, everything we do we do either out of our need to avoid pain, or our need to gain pleasure. when it comes to writhing high impact sales letters, you want to focus on this fact and keep your writing focused on how your product or service will appeal to people in terms of pain and pleasure. The simple fact is that if someone believes they will gain more from your product (benefit) than they will loose (time and money spent), they will buy from you. High impact sales letters impact people on an emotional level and not on a literary level.

The ability to write high impact sales letters is something that you learn and with the right guidance and plenty of practice you will get the hang of it. The ability to write great sales copy is one of the most important skills you can acquire to be successful online. Anyone can do, but it requires patience and an eagerness to learn.

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There’s no doubt about it – a compelling sales letter is the key to a successful internet business. After all – that’s what initially gets your attention!

Without a sales letter that gets your readers attention and convinces them to buy your product, you’re internet business may suffer. That’s how essential it is to have an persuasive sales letter.

If you’ve ever read every word from an email marketing campaign, then that sales letter obviously did a good job in getting – and keeping – your attention.

Knowing how to write these sales letters is important, obviously! So, how do you do it?

Headlines! Get Their Attention!

Headlines are the first thing that potential customers notice. Not only will you get their attention, but you’ll draw them in to read further on in the sales letter.

What Will this Product Do For Your Customer?

“What’s in it for me?” You need to make the product sound so interesting and worthy that your customer will feel compelled to have it. Focus on your customer!

Take Action!

At the end of your sales letter, you need to include instructions on actions to be taken. You need to re-state why your client needs your product, and grab their attention again the way you did with the headline.

Now, I realize that all this may sound a little daunting to those who don’t necessarily have great writing skills. Writing sales letters may be problematic…

Difficulties With Writing Sales Letters…
 
- It takes a LOT of time and effort to put sales letters together, which can be torture if you hate writing!

- Writing sales letters is difficult, and requires skill;

- Poorly written sales letters will lose the attention of potential customers fast.

Your sales letter is your pitch, and if it doesn’t do a good job, your online business will suffer. How well your sales letter ‘sells’ is crucial – regardless of whether you want people to subscribe to your site, or buy a product.

Starting from scratch can be overwhelming! Time is money – nobody wants to sit hour after hour writing sales letters that only generate low conversions.

What Should The Internet Marketer Do To Get Online Attention, Save Time, And Get High Quality Sales Letters?

There are software applications out there that create great looking sales letters in minutes. An easy-to-use template is used, and all you have to do is fill-in-the-blanks. This may be the best option for lazy marketers who don’t want to pay a copywriter or have no writing talent or time to write. The time saved in writing these sales letters, and the money saved by not paying a copywriter, will make itself back in spades by using these software applications.

“Congratulations! You Made A Sale!” These are words every internet marketer wants to see – and as often as possible!

To learn more about time & money-saving software products that create sales letters for you, visit:

http://www.sales-letters-software.com

Good luck, and get your online business booming!

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Web Sales Letters Supreme

Web Sales Letters Supreme
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by Richard Stooker

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“A copywriter is a salesperson sitting in front of a typewriter.” Well said, even if no one of us is using a typewriter these days. The principal, however, remains the same.

No matter what business you are involved in, there is one thing you must do to make the most of your business, and that is copywriting sales letter. If you don’ know how to write a business letter, you will radically decrease your chances of success.

A well-written sales letter is the most vital piece of any direct response marketing campaign. Write a good one and you can literally make a fortune. Write them regularly and you can make excellent money helping others to make fortunes.

What You Need to have in order to create a sales letter that kills:

- Good writing skills – Since you will be writing your own sales copy, you will need to have good writing skills and a good command of English, at least.

- Personality – You need personality. You will be writing somewhat a personal letter from you to your prospects so be friendly and open-minded in your letter. Don’t write a rigid letter, because not only it is boring to read, but also it turns people away from your web page as fast as you get them!

Inject your personality as much as possible into your copywriting sales letter. Be creative, be yourself, feel free to inject humor, and try to have fun as you write your sales letter. You’ll be amazed by the response.

And last but not least, you need…

- To take action! There is wealth of information on copywriting sales letter at your fingertips. Use them to learn, model them as the PRO do, but don’t waste them by not doing anything with the information!

How to practice copywriting sales letter!

1 – If you’ve never written one of these letters, we’d like you to try an exercise. Write a sales letter and keep it to one or two pages. Tell your potential customers everything s/he ever wanted to know about your product in your sales letter. Focus on you product’s benefits. Write how your product can benefit them, how it can make their life better, why it is useful and which problems it helps to solve.

It doesn’t stop there! You’ve got to tell the client about the benefit in an interesting, let’s say, compelling way.

Make sure you create curiosity so the reader has to read on to know. The longer you can keep the reader hanging, the more likely they’ll read to the end and take action.

Create an eye-catching headline that grab the reader’s attention and pulls them to read more. Use power words like, “new”, “revolutionary”, “discovery”, etc, to arouse curiosity and entice the prospect to read further.

2 – Select a sales letter that you think is pretty good (you can do a search on Google for a good sales letter). Paste the business letters into a separate word document and save it into a new folder on your hard drive for easy retrieve.

3 – Compare your sales letter to the letters you found and saved earlier.

- Analyze your selected sales letters. How has the writer attracted your attention? What about the copy keeps you interest? Are you stimulated to want to know more about the product being advertised? What action must you take? Are all of these points covered in the sales letter? How strongly are you “turned on” by the sales letter?

- Read your sales letter over a couple of times, and write a short comment: Does your business letter have the same impact and tone? Is it bad, so-so, or good? If it’s bad, why? Is it lost in the crowd, doesn’t attract attention, doesn’t hold the reader’s interest, nothing special to make the reader want to own the product, no demand for action, etc…

- Rewrite your sales letter. Do what it takes to create an effective sales tool. Include the missing elements until you fell you’re satisfied that the sales letter you’ve rewritten is perfect.

Do the same exercise each day for the next month or so and remember, the more business letters you write, the easier the writing process will become.

It takes time and regular practice to master copywriting sales letter, but you can do it.

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Expand the description and view the text of the steps for this how-to video. Check out Howcast for other do-it-yourself videos from Equilibrio and more videos in the General Writing category. You can contribute too! Create your own DIY guide at www.howcast.com or produce your own Howcast spots with the Howcast Filmmakers Program at www.howcast.com They say the pen is mightier than the sword, so if you’ve had a bad experience with a company, use your mightiest weapon to get satisfaction! To complete this How-To you will need: The name of the offending company’s CEO A suggested reparation Step 1: Go straight to the top Address your letter to the company’s CEO. His secretary will likely forward it to customer service with a personal note, sending your complaint to the top of the pile. In fact, research has found that this trick can triple your chances of a successful outcome. Step 2: Include back-up State the problem and include any back-up materials, such as a sales receipt or any previous correspondence. This will show that you are a serious person who will not be ignored until your complaint is resolved. Tip: In addition to your address and phone number, include your email address for a speedy response. Step 3: Be specific State exactly what the company can do to keep you as a customer, whether it’s a refund, store credit, or a replacement. If all you do is complain, chances are all you’ll get back by way of apology is a form letter. Tip: Include a reasonable date by …
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