Auto Biz Software

www.saleslettersoftware.net How to create effective marketing letter to convince every customer to buy from you. Create sales letter in 15 minutes

Blogs of Interest

How To Write Million Dollar Ads, Sales Letters,And Web Marketing Pieces

Price:

Blogs of Interest

As an email marketer, you understand the value of using an autoresponder when building your email list. You will inevitably face the question of whether to use the single or double opt in option . It is a common question in email marketing and a very important question in my opinion.

Many believe single opt in is better, in that they prefer not to send a visitor through many channels in order to acquire information. Believing less channels equal more sales. This may be true depending on the offer and the list, however along with single opt in generally comes more SPAM complaints for various reasons:

Don’t like the offer…

PO’ed because you’re promoting something for money, even if providing free helpful information initially…

Sending a follow-up email 2 days or 2 weeks later

It can be anything. The thing is when these complaints mount up, you have no recourse to prove these were legitimate requests made through your opt in form. And if they don’t cry spam, single opt in tends to clog your list with non-responsive, tire-kickers. Primary reason, opt in’s are not made to affirm “Yes, I want this information.” When opt in’s take the time to go into their inbox and click a “confirmation link”, they are re-affirming, “Yes, I definitely want to receive this information.”

When requiring a potential subscriber go through these motions, you are pulling them out of acting merely on instinct. You are making them not only say, “Yes.” (passively, unconsciously) but “Yes, Yes!” (consciously, actively).

If you haven’t figured it out by now, I prefer double opt in. Primarily because I spend time and effort creating quality content for my subscribers and I want those who request it to really want it, pay attention when they receive it and truly value what I’m offering.

3 Reasons To Use Double Opt In

One – You make potential subscribers pay attention to what you’re offering – double opt in does just that.

Sorry folks but human nature does not naturally (or on first impulse) value opportunities or information that is readily given to them, sad but true. So it’s up to you make visitors recognize the information they are requesting as valuable and highly-important.

Two – You have confirmed data (proof) that someone at THIS email address, used THIS name on THIS date at THIS time requested information be sent to them after visiting your website, AND they actually clicked a link to confirm the request was made.

Even though anyone can cry foul or in this instance SPAM, you’re safe… protected because you now have valid proof on your side. That is why explaining to visitors “How To Confirm” and “How To Unsubscribe” helps lessen spam complaints.

You want it clear that if they no longer want to receive information from you, then they can simply click unsubscribe in the email (or follow whatever the instructions are for your particular autoresponder system). What I’ve found to be useful is using tags that show the name, email and date a subscriber used to opt into my list at the bottom of each email.

What is particularly irritating is when you’ve done all of the above and someone still chooses to click “SPAM” out of laziness vs. doing as you’ve kindly requested. Can’t control everything can we… but at least we are protected & armed with proof which is the most important thing.

Using double opt in in email marketing eases my mind in a way that allows me to relax without worrying about something coming later to bite me in the butt. You don’t want anything negative (that is within your control to prevent) to interfere with your ability to make money. I’m a risk taker but single opt in is a breeding ground for freebie-seekers and spam complaints. They’re like gnats, troublesome and annoying.

Three – You cultivate & maintain a clean, responsive email list. Email marketing is the easiest way to make fast, consistent long-term income and how you do it is key element in cultivating a responsive list – a list that responds to the information you give them and readily acts on your recommendations by either downloading, purchasing or clicking a link. A responsive list comes as a result of earned trust and respect.

You gain a certain amount of respect when someone has to confirm their request, whether it’s apparent or not, because what you’re saying is, “If you want this content, you will do what I’m asking you to do.” True subscribers will respect that because the initial impression is…

1) you know what you’re doing and
2) you’re in this for the long haul (not just a data collector)

You’re also saying that you respect them in return. As a professional you’re taking extra measures to ensure your information is going to the right place. People respect professionalism. People also value what is made to appear valuable. The value is made apparent once they receive your information and it turns out to be really great content that does something for them.

If your offer or content lives up to its perceived value, you’ve gained a subscriber’s trust. If proven worth taking the time to opt in and confirm their request, they will value what you’ve given them and, more than likely, whatever content that follows. Maintain your newly established reputation and subscribers will trust, value & respect what you have to say.

Possessing a clean, ultra-responsive list (whose numbers are in the thousands) is a treasured goldmine for any serious internet marketer. It’s what we all strive for with each online project.

I’ll conclude by saying getting optin’s to confirm can be very easy when your offer is…

=> Free (unique & cannot be easily found anywhere else)

=> Appealing (enticing; gotta have it)

=> Solves/answers an immediate problem/question (self-explanatory)

When your offer oozes all 3 of these ingredients, people will perceive it as valuable and walk through fire (double confirm their request) to get their hands on it. Although there may be arguments on the side of the single opt in option, my experience has found them to be very weak and not worth their weight.

You know, I hate SPAM as much as the next person and as an email marketer, I certainly don’t want “spam accusations” cluttering my business inbox. If a spam accusation does arise, I can readily extinguish it with valid proof.

I’d rather have a legitimate, responsive list that values what I share (one where I have developed a relationship of mutual trust & respect), than an email list riddled with junk data… incapable of producing long-term, sustainable profits. I want to separate “the genuine & the serious” from “unconscious lookie-loos & freebie-seekers” as much as possible.

Using double opt in as part of your email marketing strategy allows you to do just that. The gains are definitely worth the effort.

Sign up for the Email Marketing Overdrive 6-Figure Jumpstart where you’ll discover short-cut secrets to earning 00′s weekly in email profits and how to improve your opt-in rate by more than 50%. Visit EmailMarketingOverdrive.com

Blogs of Interest

FitnessMarketingSoS.com Stuck with knowing how to quickly and easily craft great “sales copy”? Learning to write great sales copy that SELLS is an art and a science. And it is a skill that is worth getting good at. However, for those times when you just need a quick jolt to help you get started, here is a Simple 3-Step formula for writing great email “sales copy”. Happy Marketing – Mandy Swift (tips on copywriting) (sales copy) (email copy) (how to write sales copy) (how to write a sales letter) (tips for copywriting) Writing Effective Sales Copy The key to writing effective sales copy is simply learning how to write persuasive words specifically written for your targeted potential customer. … http – Make Your Sales Copy Sell 25 Sep 2006 … Writing good sales copy doesn’t have to be hard–you just use a formula. Plug in all the elements, and you’ll create a whole that’s bigger … www.entrepreneur.com › … › Online Marketing – Writing effective sales copy to increase your sales The right way to not do the wrong thing correctly. http How to Write Sales Copy Effectively for the Web Write effective sales copy to increase sales from your web site. www.isitebuild.com – Letters | Sale Letter | Sales Letter Software I boiled my formula down to a simple step-by-step system for creating killer sales copy that about anyone who can string words together halfway decently can … www.salescopy.com
Video Rating: 0 / 5

Blogs of Interest

You’d never intentionally spam anyone.  But that may not matter.  According to a 2008 Marketing Sherpa study, 21% of business professionals surveyed said they use the “spam” button to unsubscribe from lists – regardless of whether they opted in to the list in the first place.  And 39% said they use the “spam” button often or very often.  So how do you avoid getting reported as a spammer?

What does the law say?

In December of 2003, Congress established the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM).  This law identifies practices all commercial emailers must follow, spells out penalties for spammers, and gives consumers the right to ask emailers to stop spamming them.  There’s also a bill being considered in Congress that would extend this law to include text messaging on cell phones.

Here’s what you need to know:

You may not give false or misleading header information. Your email’s “To:” and “From:” lines must be accurate and must identify who is sending the email.

You may not use deceptive subject lines. The subject line of the email must not mislead readers about the contents of the email.  Deceptive emails are also subject to further Federal Trade Commission regulations prohibiting false or misleading advertising.

You must give readers an opt-out method. You must give either an email- or Internet-based opt-out method, and it must remain open for 30 days following the email.  Once you get an opt-out request, you must stop emailing that address within 10 days.  You may not sell or transfer opt-out email addresses to any other entity.

You must identify your email as an advertisement or solicitation. This notice must be clear and conspicuous, and you must let readers know they can opt out of receiving further commercial emails from you.

You must include a valid physical postal address. This needs to appear in every email advertisement, solicitation, or newsletter.

Note that CAN-SPAM does not regulate “transactional” or “relationship” business emails – defined as those emails that facilitate an agreed-upon business transaction or update a customer in an existing business relationship, other than stating such emails may not contain false or misleading routing information.

And of course, if you send email that is considered to be spam by too many people, you’ll lose customers and your reputation.  And no one wants that.

How do you avoid sending spam?

Follow the same email marketing strategy that many national marketers use.  Know your customers well enough to never send spam.

Keep a scrupulously clean list – with readers that have opted in and want to hear from you.  A double opt-in list is best.

Also, make the opt-out message clear and easy to find, to reduce the chance that someone reports you as spam in lieu of formally removing themselves from your list.

But most importantly, send consistently relevant messages that are so compelling, your reader won’t even think about reporting your email as spam.

That’s an impressive goal, and consistently achieving that level of quality can be tough.  But with the right copywriting and a clear strategy, you’ll not only NOT be considered a spammer, you’ll also get a much higher return on your marketing efforts.

Blogs of Interest